Kids who see the movie will want to know whether their parents are neglecting their childhood dreams, and they may want to talk about what they can do now to stay in touch with what is important to them and to feel happy with themselves when they grow up. Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. The ones that get me are the tie-ins with the fast food places and toys for movies, such as McDonald's and Chicken Little right now. Take the kids outside to absorb nature and excerise their imagination. This book makes a strong case for a parents and extended family members and caregivers.
I think one of the ladies hit the nail on the head early in the documentary, but missed the true point. This has devolved into an examination of my own childhood, my apologies. Otherwise, she's golden, offering a comprehensive criticism that is both passionate and moderate in tone. They also come with a plastic floor plan showing exactly where every tree and rock should go. Notice that such individuals always elevate themselves as great parents while assuming a patronizing attitude towards anyone who dares complain about the deeds of advertisers, essentially calling them bad parents and inducing guilt for wanting advertisers to play a less massive role in our lives. How are average citizens supposed to compete with a cadre of professionals trained in understanding human thoughts and desires? Covered with blurbs by the likes of Marian Wright Edelman and T.
But it won't be enough. And, Linn's constant expressions of surprise at the lengths to which marketing firms will go to target children seem rather silly. Like parents have time to tell their children every day 2000 times a day what is happening to them is some very educated unethical bad guys manipulating them. Linn also has to engage in all sorts o Predictably frightening for those of us who believe that materialism and consumerism are something akin to spiritual death. Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. This film is best suited for school and academic libraries, and compliments curriculum units on child development, psychology, and media studies.
Using psychological aspects, marketers have cracked the code to making money. And, Linn's constant expressions of surprise at the lengths to which marketing firms will go to target children seem rather silly. They don't have the time or brainpower to sit and interact in a beneficial manner with their kids. But looking at the issue deeper, what about the rights of the children?. Finally, her points could've been covered in half of the book size. It isn't enough to teach your own kids right and hope your neighbors catch on and their neighbors and so on.
Of course, that's not where corporate law is in America, where the fiduciary responsibility to stockholders is the guiding principle. I teach parenting classes, and clearly, I'm not in peril of running out of parents to teach to, if Leeroy is any indication. Ok sure children are easily persuaded, and they don't understand the persuasive nature of advertising. If only we had our own version of the hippocratic oath. Anyway, it's definitely a book I'll reread once I'll have the chance to have my own kids. The book can be a bit dry and repetitious at times.
Get rid of the damn thing completely! Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. The author goes into great and highly sobering detail about all the ways kids are being sold violence, sex, soda, fast food, toys, cigarettes, and alcohol, with the grim aim of creating customers for life. But he can't escape his feelings. I could go on and on. Oh, and the tobacco industry still argues that there's no proof smoking causes cancer. Every parent and educator should see this film! I do feel fundamentally powerless when it comes down to brass tacks, and I don't fully comprehend what people are saying when they talk about willpower and the ability to suddenly coax the determination to succeed alone against the tide.
Lack of regulation leads to a myriad of choices, both good and bad. Autism is a behavioral disorder, not a disease. I understand everyone has their own personal style, but to the point where they'll refuse to wear it if it's not Active brand? Offer details, examples, or relevant quotations with your comments. This doesn't, by the way, take an advanced degree to do, or any specialized knowledge, though there are a number of good websites like The Media Literacy Clearinghouse and others that offer curriculum on media literacy for educators, and parents can read them and use them as sources to help them formulate good questions if they, themselves, aren't familiar with media literacy. I actually enjoyed these videos. Intimacy and bonding is being sacrificed for child development.
To others, they are nothing but grist for the mill. I acted radically and donated it to a hospital. Anyone who has kids or may have kids, or knows anyone with kids should read this book. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children's marketing and its impact on the health and well-being of kids. Parents should be able to let their child watch telivision go to the store or mall.
Free media outlets like this awesome website or regular web pages have banner ads, sure, but you learn to ignore those within your first 15 seconds on the internet. Overall, it was an informative, well-researched book and I would definitely recommend it to parents and anyone who works with or cares about our society's children. An honest and even disquieting look at how our children are being actively pursued by media vultures looking only for the profit, who have no interest in the development of our future generations. And that's true--it is ultimately a parent's responsibility. Interweaving real-life stories of marketing to children, child development theory, the latest research, and what marketing experts themselves say about their work, Consuming Kids reveals the magnitude of this problem and shows what can be done about it.
This must have come from my parents because all the other kids around me were doing it. Therefore we must hack away at the backdrop! I made the mistake of watching this doc within earshot of my 3 year old son. The result is a stunning exploration of the sexualization of childhood and a startling wake-up call for parents who still think their own children are immune to the excesses and influences of today's sexed-up youth culture. Even supposing a parent did isolate their child from such manipulative advertisements, what good would it do? The harm is that overconsumption of market-driven media leads to higher rates of health problems: depression, diabetes. I have to wonder though how parents aren't to blame if there kids can recognize brands as soon as they can speak. Let your board of education know about the screening.