Distribution channel of titan watches. A Marketing Analysis of Four Brands of Watches: HMT, Titan, Swatch, T… 2019-01-09
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Competition from International brands is becoming intense in the domestic markets and the Company has taken the route of licensing internationally reputed brands and opening multi brand store in the premium segment to counter the same. In its first year 1995 , it had poor response to its 18-carat standard gold designs. These products were independently manufactured and marketed after dissolving the joint venture. It is the pioneer in making chronograph and sports watch. It was proposed to introduce a host of new products based on new movements. Do you have any of the following watch? There are watches sold in 1997-98 are approx are 21 million and in 2001-02 there are increase about 25 million and in 2006-07 is the number of pieces sold is 35 -40 million.
§ For Mid upper level: company is expecting the product volume of 10. Observing the advertisement it can be mentioned that Titan istrying to capture middle and higher segment of the market using actor Amir Khan as brandambassador. Brand Ongoing: Brand Ongoing Titan has built on this principle over the last 15 years, almost year after year: In 1989, it was Aqura, the trendy range for the youth, colourful, smart and affordable plastic watches for the youth: The other side of Titan for the other side of you. Organized players were not in existence in this segment and therefore were an unexploited opportunity for Titan. In 2016, Titan opened prescription lens manufacturing facilities in , , and to improve its order processing time. Mr Bhaskar Bhat succeeds Mr Xerxes Desai who steps down as Managing Director on March 31, 2002, at the end of his tenure.
As the normal estimation there revenue will be Years Revenue Rs. There should be a lot pf brand in these like we had a Tag Heuer , Hugo Boss C, Dior that have from foreign name and they quality have good. Wide Choice in Style: Titan decided to inundate consumers with a wide choice in style, functionsand price Fig 2. In 2005, was positioned as an independent accessory brand targeting the urban youth. More men than women own watches in India, and more working women than housewives own watches. The reason behind the low sales was because of the competition. Advertising: Titan saw this as a vital investment.
The company today has a model for every price segment and every market, urban and rural, regional and international. From there, companies can create their marketing strategy based on the information gained. I believe Fastrack has been reinventing itself quite successfully. They have marketed themselves through Print, television and digital media in their marketing mix promotion strategy. Being a leading name in the industry, we are involved in supplying and trading with a broad array of Titan Men Wrist Watch for our esteemed clients in Nanded, Maharashtra, India. Image: Swatch can establish a strong image in the mind of customer. He worked as aPost-doctoral Research Fellow at the Robert Gordon University,United Kingdom.
For young boys and girls Bandhan Watches for him and her 6 Titan Industries Ltd. Customer: Mainly targeted for sports player and glamorous people. It provides free shipping within India and seven-day hassle free return of the products. In 1996, it was Dash, the cute and colourful range for kids. Marketing Strategy Distribution Channels Distribution channels include wholesalers, e-commerce websites, catalog sales, consultants, a direct sales force who sell over the phone, in person or both, dealers, home shopping networks and retailers.
Additional 1,31,250 debentures were allotted to retain over-subscription. So they are of different age, gender, income, place etc. To exploit the potential, Titan launched its range of jewellery watches under the name Tanishq. But as we know there are different brands available in the market under the heading of Titan. Let us start the Titan Marketing Mix: Product: Titan is a leading watch and jewelery based products maker from India. In retailers survey we visited different showrooms of watches.
In November 1986, Titan Company and signed a MoU proposing to manufacture 2 million digital and analog-digital watches. In 2006-07 there should be people of buy range of 400 because the net disposable income increases. Leveraging its understanding of different segments in the watch market, the company launched a second independent watch brand-Sonata, as a value brand to those seeking to buy functionally styled watches at affordable prices. A few years ago, people used to buy watch, only to check time. Each of their collection is differently designed and priced. Swatch overcame crisis and led to the survival of the Swiss watch industry re-popularizing analog watches ata time when digital watches had achieved wide popularity.
The main objective of the company is to manufacture analog electronic watches with a choice of over 150 designs. They also offer great and reasonable prices in pair collection. Apart from this company has also given the estimation for their revenue till the year 2010 through the following graph: In the above graph company has considered three cases for rise in the revenue of the company… Optimistic: If company goes with very positive attitude expecting there will not be any problems than there revenue for the future will be Years Revenue Rs. So we know that titan had good name in the market. But later on to increase the sales, Titan Watches decided to increase the advertising and to strengthen their distribution network. And Timex is available in the range of 1000 — 3000 but Timex is having much stylish look as compared to Citizen. The people had option to choose the different design in the Titan.
In range of 400-1000 people increase sales. As such it has to follow all the rules and regulation ofIndian government for importing the watches. He is presently the Head of the Department ofStructure in the Research and Development Division of IndianRegister of Shipping, Mumbai. Above 3000 The answers are tabulated in the following graph Now this graph shows that how the demand varies with varying prise. In 1993, it was Insignia, very distinctive and international-looking top-end watches, for those seeking exclusivity and status. Other Asian countries also started responding to the market potential, and the supply exceeded the demand.
Titan Watches: Latest News, Photos, Videos on Titan Watches
It adopted a twin brand strategy. It is elegant, delicate and feminine with each piece being truly. And then onwards the demand decreases with increase in prise, which is called as the prise elasticity of demand. Despite increased global competition, the Company has successfully defended and increased market share in the Indian market. For adults, their collection isCasse cou for Men and middle aged elders and senior citizens. Hence, this summarizes the Titan marketing mix. Retailer: Titan brought in the concept of retailing into the watch market, established a network offine showrooms, which would later become the worlds largest network of exclusive watch stores.
