The biggest change was the conversational tone. From me to you, happy selling! Tell us what you stand for so people can better identify with your business. Do everything you can to sound approachable. See how Jeff Goins does it on his blog: There are a lot of myths out there when it comes to how to create About pages. It can put a human face on an otherwise technical, dry, and impersonal website. Every second counts: that for every 1-second delay in the loading time of a webpage, there was a 7% decrease in conversion rate. As shows, this headline type actually reduces engagement: Instead, use your personal story to build a strong bond with the right audience.
The following key points are a summary of what should be included in company profile. There's no one way to go about this, but I have a few tricks up my sleeve that might help you spice up your About page. Don't worry about getting too wordy to start. All of the above benefits that you bring to the table are your. When people search for you, they will probably find your About page. Here are 3 tips and specific examples of small businesses that really have it nailed. But, on a multi-author blog, it would make more sense to use a logo or a relevant image.
In order , your first step is to head to your store admin. Storytelling is proven to boost conversion rates. Posted by Jan Hansen on 2017-05-17 22:02:58 Thank Lord i read this!!! There's multiple solutions for this—your credentials might put their mind at ease, or perhaps a story of your greatest success builds their confidence. Although ecommerce has some incredible benefits, like convenience, efficiency and ease of access, two areas it doesn't naturally excel are warmth and personability. How do you address and eliminate objections, so that your About page can help you improve relationships with potential customers and build your brand? This is a very cool and unique way to show people what your company is about but I do have a few problems with it. Posted by Coach Baby Bags on 2014-07-02 00:32:14 I created the following sections based on your recommendations : - What? Deena likes Mexican and Peruvian textiles, sushi, llamas, Pilates and things that are impossible.
His honesty and great storytelling help drive leads: By the end of this article, you will also know how to tell your own story in a way that people can relate to personally. Tell them what to do next. They love seeing the face behind the blog! Pick a story that you think captures the essence of your business and what it represents and then use your About Us page to tell it to your customers. Starting with a simple outline is the best way to begin telling your small business story. This approach is disarming and makes me want to do business with that company. Because web copy is totally different than print copy. At least you can compare apples with apples.
Your readers already know this is your About page—they clicked on the link. But, you can also be creative, like : Next, use clear, legible fonts for the content. The White House The White House is a fantastic example of an About Page that makes staff and organization members appear more approachable. We hope you enjoy our products as much as we enjoy offering them to you. But, never keyword stuff or over-optimize your page.
In my case, I list off my experience and then drop a line for my readers to contact me with any questions I might have missed—it's a simple option, but surprisingly effective! Mainly how we met and a few things in between. As I stated I am a total newbie but I would love any insight or suggestions that you would be willing to give. Want some handy Blogging Guide to help you plan all of this out? Your About Page is where readers go to figure out who you are and if they like you. Wherever a mention of your company appears, swap in the name of one of your top competitors. Thankfully, online stores can still match the personal touch of the best brick and mortar stores by doing one thing: telling their stories. Remember, this is my about page, not my portfolio. Any advise and or guidance is gratefully appreciated, thank you! We love coffee, and our passion is brewed into every cup.
I had no idea where to even start. Please have a read of the article first and then download our template website design brief at the bottom of the page. Most web visitors will not start reading at your home page. The last thing they show you is a growth chart. Please do 404 pages next.
Whether you use an opt-in form or link to your best blog posts, the rule thumb is to keep it simple. Source: A video or gallery of photos If you can, you should mix up the media on your About Us page to add variety and break up the text in your page design. I can teach you step-by-step how to do exactly the same thing. See how he includes references to books, speaking engagements and working with trusted brands. My role is to ensure web content is optimized according to the specifications and style guidance laid out in government policies and directives. That's where your About Us page comes in.