This was sitting in a pile of books slated for a garage sale. This book draws attention to very important aspects of the way in which our society is becoming globalized, streamlined, and homogenized. Dalam sistem kerja restoran fastfood mcd Masyarakat sudah ter-mcdonaldisasi itulah gambaran George Ritzer dalam buku ini. This reason is due to society being fast-paced. Відео доступне за посиланням I read the 2013 revised edition, which still serves as a fairly competent work in the study of social organisation and social processes.
Shopping is predictable in the mall, the same stores, often the same layout, enclosed and protected from the unpredictable weather. Taken together, they constitute the formal rationality that makes up McDonaldization. The replacement of humans with machines for control is seen in almost every sector, from our business to our homes, like the assembly lines in factories. The rat would rather not take a chance at missing out on his food. Efficiency refers to the most methodical means of achieving an outcome based on product and cost effectiveness. These principles include efficiency, calculability, uniformity, and control through automation, which are becoming more and more evident in our everyday lives. Taylor, Henry Ford and Max Weber, McDonalds in the present day, and what is predicted for the future of the McDonald system.
Education, health care, and the work place are all becoming McDonaldalized in order to become more efficient. It is this behavioral uniformity, as fostered by todays corporate culture, that seems to be isolating people into narrowly privatized expressions of their own values and beliefs. Video: George Ritzer and the McDonaldization of Society: Definition and Principles George Ritzer authored 'The McDonaldization of Society' in 1993, and it remains one of the bestselling sociology books of all time. Put another way, had he spent at least some time at the start of the book describing some of the benefits of rationalization and then gone on for the most part to describe its pathologies, I would still have some disappointment, but not nearly so much. Built on German sociologist Max Weber's ideas for rationalization, McDonaldization is a concept that was coined by George Ritzer to represent how the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world.
The author of this book has presented some quite simple views and understanding of the various themes. In contemporary society, the concept of McDonaldization is gaining attention in different aspects such as culture. One of the first functions of McDonaldization is efficiency. Efficiency in McDonaldization has streamlined many processes, simplified goods and services, and forces the consumer to do work as well. Further, I may actually use these issues as a springboard for future publishable work. Standarisasi produk ini menimbulkan dampak yang buruk baik itu bagi konsumen ataupun lingkungan.
Secara garis besar masyarakat ini disebut Ritzer masyarakat irasionalitas diatas rasionalitas, yaitu masyarakat yang mengagungkan rasionalitas masuk akal akan tetapi produknya tetap berupa irasionalitas tidak masuk akal. Identificar espacios donde la deshumanización está alcanzando niveles muy altos y pasan totalmente desapercibidos en el ámbito educativo, de salud y el tráfico de alimentos. Rationalization is a sociological term that simply means the substitution of logically consistent rules for traditional or illogical rules. The building, the decorations, and the uniforms are also usually the same. Ritzer suggests that in the later part of the Twentieth Century the socially structured form of the fast-food restaurant has become the organizational force representing and extending the process of rationalization further into the realm of everyday interaction and individual identity.
I've never seen anyone rubs two facts together and then jump to an unrelated conclusion quite the way George Ritzer does in The McDonaldization of Society. And, as these systems expand and develop interdependencies amongst themselves-both nationally and internationally, the possibility of a small number of individuals exercising tremendous control over the people dependent upon the systems becomes increasingly realistic. This book remains incredibly relevant and I would recommend to anyone concerned about the globalized economy o This book draws attention to very important aspects of the way in which our society is becoming globalized, streamlined, and homogenized. Those that work under these conditions often experience them as dehumanizing as well. In many ways the book portrays this commercialism as the culprit yet is this simply happening because that is what modern society is demanding? These dimensions control the ways employees… McDonaldization was found by George Ritzer to perform rationalization. As the title sugges I read the 2013 revised edition, which still serves as a fairly competent work in the study of social organisation and social processes.
This same theory is seen in our educational system. What comes across as a strong concept throughout the book is the concept of consumption and the area of production which plays an important area in the McDonaldization process is actually ignored. But you also get a solid book! Predictability gives the consumer a break from having to make difficult decisions, and the worker can perform their task with little effort. The problems with this book exceed my time-budget and energy to address right now. Dalam mcdonald juga sangat menekankan kualitas yang harus sama setiap penyajianya, artinya setiap produk harus memiliki rasa dan jumlah yang sama seperti hari hari sebelumnya tidak boleh lebih ataupun kurang, artinya produk mcdonald atau restoran fastfood pada umumnya bersifat homogen. McDonaldization strikes the reader as a totalizing concept that is informed by a deterministic logic.
The second kind of limitation is man-made, such as limitation in expression or thoughts, mobility, choice of occupation and the like. However, after you've read the first 3 or 4 chapters, the book becomes rather repetitive, offering more examples without necessarily an expansion on concepts. І навіть проникають в повсякденне життя більшості людей по всьому світу. The author further justifies this position by noting the cognitive demands of the present post-industrial system in which human beings live. It is especially applicable to my current field of education and very thought provoking. Workers in these conditions engage in repetitive, routinized, highly focused and compartmentalized tasks that are quickly and cheaply taught, and thus easy to replace.
Rationalization has in many ways allowed for basic services not possible before such as the electrical grid we use every day. Ritzer also spends a lot of time lamenting on how McDonalds has dehumanized us. This environment of predictability, irrespective of the place or time, helps in eliminating any surprises and differences. After laying out how McDonaldization works in the book, Ritzer explains that this narrow focus on rationality actually produces irrationality. The rat eventually caught on that if it pulled the correct lever it would get much better food, so it started pulling the correct levers. According to Ritzer, both the theories rely on bureaucracy and rationality along with the connection to the factory system.